The campaign for world domination one cafe and one publication at a time continues.
The good news: Team VeloCake are in the current Privateer magazine (the mountain bike journal from the posh Rapha/Rouleur folk). The bad news: you can't actually buy Privateer anywhere (the Saturday boy in Smiths pointed me at Private Eye, close enough for jazz maybe, but not quite close enough).
So it was with some excitement that I tore open the customary oversize Wiggle packaging to reveal the perfect bound loveliness inside. Skip to page 66 and there's a feature on my local patch, Delamere Forest in North Cheshire.
I was asked a couple of months ago by a mate 'how long have you been actually riding the woods?' (pretty much exactly 20 years as it happens, back to the birth of my interest in mountain biking). Dave was pitching a story to the magazine and wanted a few thoughts. Another week passes and four of us meet up in the woods for a little ride and some light photo-gimping.
Of course the VeloCake jersey was first choice, marking me out as the jeyest of jey, alongside Tony and Ross, all long-travel and this year's coloured baggies. Worse, I turned up on a cross bike, desperate for some late summer skills ready for the Three Peaks. Team VeloCake: pink, proud and shamelessly pimped in publications niche and mainstream.