Trek keep making bikes don't they.
It has a subtle line in graphics, an outline of Trek on the top of the down tube, and one hidden under the downtube. The head badge is just a small badge.
My current Trek cross bike has "Trek" written on it 38 times. Bad form!
It is expensive, but hey, I've been selling Treks for years and they have a wonderful staff purchase "programme". I've been toying with the idea of getting a fancy carbon cross bike one day, but always thought of something more Euro or niche.
There is a downside to all this. This year Trek have ended Fisher bikes as such, and enveloped them into the Trek Gary Fisher collection. For the less main stream shall we say, such as 29ers and that sort of thing. The biggest problem is, it has "The Gary Fisher Collection" on it somewhere and you'd have to grow a ridiculous moustache/goatee combo, and claim to have invented everything ever.