Sunday, 16 August 2015

VeloCake 2015/16 Season kit.


The time has arrived, after 2 years in the wilderness we are relaunching the VeloCake performance athletic apparel programme.

In layman's terms, that's new jerseys and shorts.

Yes you read that right, VeloCake jerseys are BACK!

These two aren't professional models, it's Tom and Jon.

The Details.

  1. Choose your clothing at custom clothing section.
  2. Submit your order to 
  3. Pay us money
  4. sit back and wait.
  5. receive jersey, wear jersey, look amazing.
Be a winner! it's what you deserve.

it really is as easy as that.

small print: be aware the prices on Endura site DO NOT include VAT.

VeloCake performance cycle clothing is bought to you in association with:

Thursday, 13 August 2015


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Can you feel it?

It's in the air.  Something is coming, something cakey, something VeloCakey.

19.00 Sunday 16 08 15


Saturday, 23 May 2015

Cycling Weakly - the mighty Fred Whitton

One wet Sunday I rode around most of the hills in the Lake District. It was horrible, it was brilliant. 112 miles and around 13,000 feet of climbing with all your old favourites – Kirkstone Pass, Honister, Newlands, Whinlatter, Cold Fell, Hard Knott (spit), Wrynose.

Even the hills that don’t get a billing are way bigger than anything we have around here. Billed as “Britain’s hardest sportive”, we shared the road with around 2000 other cyclists through some pretty foul weather. Back at the start of the year I said to James: "do you fancy a bike ride?" Almost immediately: "Yes, what is it?".

We both entered the ballot and got a place, only I forgot to get mine back in time like some kind of b*ll-end, leaving James high and dry. Basically a non-cyclist was aiming to get round the toughest non-race race the UK could offer. Big ask.

Undeterred we cracked on with the training, and countless laps of Frodsham Hill followed, along with Kelsall's German Walls and whatever other pimples our corner of North Cheshire could muster. In the process ultra-James turning himself from a downhill princess to a nimble, swift descender. Fair play. I managed to get a cancellation place a few days before. Back on.

Special mention also to my 'retired' running club mate Adair – finally persuaded him to have a crack the day before - woke up 3am, drove up, bashed both our times, quick pie and peas, home again that afternoon. Esprit de VeloCake. The cakes were good too.

Monday, 13 April 2015

Frits & Snow

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It's been a while but we have all been busy.Here in the Ă‘orth we had a trip to Strathpuffer riding with The Cycle Jersey "Thanks for the help and support Brian its was beyond the call of duty"  raising money for the Ride for Michael trust #R4mb and a trip to see the tour of Flanders in both incidents cake was consumed and waffles Whisky & beer might have had some part......

Tuesday, 7 April 2015

Friday, 6 March 2015

One for your diary

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Who fancies a bit of West Country CX  my lovers, you can leave your brand new combine harvester at home and just take your bike.
At the moment I'm not sure what it is exactly, gravel race, CX sportive or #CXEnduro (I think I've just created a new genre there)  But it looks like fun under the big skies of Somerset and as it's organised by the bike trades favourite apple scrumper John from Madison so it's bound to be a slick event and with much more smiles per miles than HONC.
I'm trying to come up with a few more Zomerzet stereotypes, but in the mean time visit to get all the dirty information.
It'll be more cider than Leffe.


Here's the promotional vai-deo